GOOGLE ADS
What is a Google ad?
Google ads is an online product which enables its customers to advertise, promote, sell their products and services, raise awareness and increase traffic to users website. By creating online Google ads the company can reach to the target people by showing the products & services of customer’s interest and generate revenue. One can invest in creating ads as much they want as there is no limit to it. One can decided where to post Google ads whether in Facebook, Instagram, Twitter or in Youtube. One can create ad campaigns such as video campaign which are called ads. Generally campaigns run for a specific period of time with a certain amount of budget invested in it. When ads run on Google they are called Google ad campaign and when they are run on Facebook it is known as Facebook campaign or Youtube campaign which reaches to the potential customers after selecting the target location.
There are Youtube Google ads also which means those who have their own channel they want to increase traffic to their videos and for doing that they post video ads which captivates audience in Youtube through Youtube Google ads. They can create & manage the ad campaign at any time with ad text, settings and budget amount. Youtuber’s use Google ads in their channel to captivate audience to their videos so that they can promote and sell what their brand is offering to the target audience’s interest only.
Google ad manager is a platform for managing ads with large publishers who do direct selling. It is an online exchange platform for companies or individual who allows a company or individual to manage ad inventory, manages those viewers for whom the ad is meant & also check the performance of the running ads and this helps them to manage the purchase & sale of the ads by other network.
To maintain the ads, each Google ad has its own settings for it. When a company or individual has multiple accounts they have separate ad account settings for every ad which in turn helps to control how much amount to spend. We can rank the ads as per maximum bid & competitiveness, ad quality, landing page, ranking should be higher than normal threshold and expected impact of ad formats & extension.