SOCIAL MEDIA MARKETING
Social Media Marketing (SMM) is a form of internet marketing which is also known as Digital Marketing that uses the social media platform like Facebook, Twitter, LinkedIn, Instagram & You Tube to promote the product or service to customers to build a company’s brand, increase sales and drive website traffic. Social media marketing meaning in simple terms is that creating an online presence of the market apart from the traditional one through which they can promote any product or services to the various social media in one click and reach to multiple customers at once and develop a market by building a trust & increase exposure among the customer by giving what exactly the customers want. It enables organizations to get customer feedback and this enables organizations to develop a relationship with the customers. It is also known as e-marketing. This includes creating great content and publishing on social media’s, engaging followers, analyzing results and posting advertisements also. The major social media platforms which help to reach the customers worldwide in a single click are Facebook, Twitter, Instagram, LinkedIn, Pinterest, You Tube and Snapchat. Now most of the businesses use social media to reach to the customers around the world in many different ways. There are five core pillars to social media marketing which are Strategy, Planning and publishing, listening and engagement, Analytics and reporting, Advertising. Social media platforms has their own built-in analytics that allow marketers to track efforts on how effectively they can do more engaging activities to bring success to the company’s brand.
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A social media marketing strategy is like a blue print which gives a detailed summary of what the company’s social media goals are and how they can achieve it. A well thought plan which enables to give the increased in conversions and drive in traffic as well. There are many social media marketing plans which are
Facebook marketing strategy
Instagram marketing strategy
Twitter marketing strategy
LinkedIn marketing strategy
Before doing any of them the following are the ways they need to follow it
Set goals: There should be clarity in the objective as to what they want like increase in conversion, brand visibility, target audience, target location, etc.
Prepare a plan: There should be pre plan of how they are going to execute the entire work and each and every step should be clear, it is like a blueprint to carry the next step forward.
Competitor research: Prior market research should be done to know the target market, target audience, competitors in the market and how well they can carry on their business by SWOT analysis.
Use influencer marketing: Using influencers to promote the products or services of the business gives a fast increased visibility and credibility. Now a days it is one of the important tool to make the brand visible to the target audience in a short span of time and make incredible amount of sales in the introduction phase itself once the product or service touches the target audiences needs and meet their demand. This in turn helps to increase the target audience reach at a rapid rate.
Using chatbots & email marketing: To have good customer service a chatbot helps to resolve any issue with the customer and to have a good customer feedback from them which helps to have a long term customer relation with the company. Email marketing is a very good digital marketing tool to send personalized communication regarding the products & services as per the customers interests which they want to buy and have put them in wishlist or cart.
Quality content and SEO: The content should relate to the customers’ needs and have an impact on them.
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There are different types of social media marketing like
- Content writing and creating/ content marketing
- Advertising/ sponsorship
- Influencer marketing
- Community management
- Paid media
- Forums
- Reviews, etc.
Benefits of social media marketing: Social media marketing helps to find which tactics are effective to apply and create a brand visibility in the market among other brands. There are a few of them
- Create brand recognition: It is one of the important goals of any company to build brand recognition among its customers. It is very easy to build brand simple and effective as customers chose and prefer that brand which they familiar to.
- Increase sales: The more visibility on social media platforms the higher-lead to close rate, the more opportunities for converting potential customers into actual customers.
- To rank in the top searches on social medias one has to do high quality creative content that integrates the targeted keywords like blogs, making business social media profile intriguing, case studies, infographics, etc. Quality content brings in likes and share from the views and more followers join the business page. This quality content will bring industry influencers in front and who can help in writing about the business and also provide backlinks which help in increasing the better search engine ranking.
- Social listening: To better understand what customer wants one has to be a good social listener it helps to get deeper knowledge about what is important to the target audience and identifying the trends the target audience follows. Knowing customers problem helps to create the content specifying particular address to the issues which caters solutions to customers target issues and increasing customer base to the content.
- Cost effective & high conversion rate: Social media marketing is the most cost effective and easy strategy in advertising which brings in higher return on investment. Only a small amount of investment in time and money will give an enormous increase in conversion rates and a significant higher return on investment