SEO ANALYSIS
SEO Analysis is the process of analyzing examining and auditing a website on how well it is optimized and identifies what necessary opportunities can be created to improve the search engine rankings. It helps to boost actual organic traffic from the search results. We can potentially improve the results by right keyword placement, quality content creation, URL optimization, removing duplicate and low performing content. It is a continuous process which improves the search results constantly. As the page ranks higher in Search Engine Results Placement it draws in more traffic which gets more leads and customers to the website.
How to do website SEO analysis?
Check the visibility of URL on Google: URL is considered the digital address of the website for the business. URL should be shorter, relatable to the content and readable with target keywords to increase the rankings.
Meta tags: Meta tags or Meta descriptions are short briefs about the content we have in the website. These are the information about the data and help to index the website page. Every page should have a Meta description and it should be upto 160 characters.
Analyze title and headings: One should be very careful about the title and create catchy headings for every page to get ranked and get more traffic to the page.
Internal links: We have to create links on the contents we create which are relatable to each other. All the pages should have back links or internal links so that it easily gets ranked in SERP. Anchor texts should be clickable texts which help to capture the reader’s attention. Check whether there are any broken links or spam is there or not.
Web content: Website is the foundation for user’s experience and all the pages should be mentioned at the navigation bar of every website so that visitors can easily go through them. An XML sitemap should be created to get the crawlers into the website and it should have the content.
Audit images & page speed: Make sure that right images are uploaded for the particular content with the same title of the content so that it increases more traffic to the content. There should be proper optimization of speed as most of the people are mobile users and the page should be highly mobile responsive for content, images and embedded videos.
There are a few SEO analysis tools which can be used better improve in ranking in searches:-
- Ahrefs
- Google Search Console
- Google Analytics
- Moz Pro
- UpCity free SEO report card
There are a few free SEO analysis tools available like Google pagespeed insights,
Ahrefs free webmaster tools, Google analytics, Google search console, Google ads keyword planner, etc.